Vogue Magazine’s first Instagram fashion shoot, captured and edited on iPhone. #vogueinstafashion
"Look no further than the front row at any New York Fashion Week show, where the glow of handheld devices practically lines the aisles, and it’s clear just how much Instagram has taken over our lives. It’s the first thing we check in the morning and the last thing we look at before bed. Furthering our addiction to the social media app, we asked photographer Michael O’Neal to shoot three fashion stories on nothing but an iPhone. Here, we trail Xiao Wen Ju through the streets of Chinatown for #wednesdaybreakmyheart, in a host of fall looks styled by Stella Greenspan. Next, Arlenis Sosa shows off her shopping addiction in looks styled by Jorden Bickham, for #onestopshopnyc. And finally, Hilary Rhoda traverses New York City at night, making her way through Times Square, the American Museum of Natural History, and Central Park—in nothing but pajamas, styled by Beau Sam for #sleepwalksnewyork.” - Vogue
“The beginning of vine planting is like the beginning of mining for precious metals: the winegrower also ‘prospects’.”
- Robert Louis Stevenson,
The Silverado Squatters, 1880
Imagery for Silverado Vineyards website. Design and art direction: Character
Documentary, portraits and product images for our favorite local beer company, Fort Point. Art direction and design by our dear friends at Manual.
Branding campaign for One Medical Group, a San Francisco-based company founded in 2007
Collaboration with our local friends at Allbirds for their spring and summer campaigns, featuring the latest colors of the Wool Runners and the launch of their new product: the Wool Loungers.
A library of images created for the Fine Art Museums of San Francisco website. This collection includes interiors, exteriors and conservation labs at the de Young and Legion of Honor.
#SmallThanks to Scott Clark - perhaps better known as “Dad” - for bringing his culinary passion/Michelin-star talent to Dad's Luncheonette, serving up roadside classics on Highway 1.
I moved down to Half Moon Bay in April and discovered the quirky train caboose five minutes from my house. Scott created his business down here for reasons similar to MO Studio’s migration - a lifestyle change, a creative need for simplicity to do what we enjoy most. Lucky for me, his reasons involve delicious food, locally and responsibly sourced.
"You'd be hard-pressed to walk the streets of San Francisco and not get a contact high from the entrepreneurial spirit. It’s like everyone has a steadfast game plan to shift the status quo — can you blame 'em? SF is flush with new ideas poised to change the way we live and interact, from photo apps connecting the (social) dots to car-sharing services revolutionizing transportation."
Refinery 29’s first ever SF edition of 30 Under 30. Article here.
Ebay recently invited us to capture the folks on the in-house design team sporting their favorite items purchased through the platform.
Portraits and documentary footage of Stephen Curry, shot on a television set for JBL Audio.
In a region renowned for always asking what’s next, 188 West St James offers a new level of condominium luxury in Silicon Valley.
Jacquard is the first full scale digital platform created for smart clothing. It streamlines the way you access services and information by putting it right into the materials you already wear and use. Clothing can now understand various touch gestures, activate digital services, and respond with light and haptic feedback.
Work for Wove includes product and lifestyle photography. We presented the Wove Band on-body and in different contexts to promote the potential of wearable media to select partners.
Art Direction by Manual
I had the good fortune to take the new Land Rover Discovery Sport on a three-day road trip around Wyoming and Montana with my best buds: Tony, Preston and Dusty. We started in Grand Teton NP and ended up in Glacier NP with lots of stops and activities along the way.
A tandem shoot with video for Apple. We documented the Audi R8, drivers, and film crew at Willow Springs Raceway in Central California. All content created for Final Cut Pro.
One giant box of shoes, one producer, two photographers and the open road! The journey took us from LA to Palm Springs to Phoenix in four days. It was fairly unscripted - we found willing participants along the way, connecting with a few friends to model the shoes.
One-day shoot in Oakland at VSCO HQ for Porcelane, a one of a kind mobile dental suite that arrives right to your living room or office. A dentist arrives and completes your care, all done. No more waiting rooms. No more waiting. Check the site here.
National Print and OOH Advertising Campaign for NEST
Brand campaign for Comcast Xfinity
We've had the wonderful opportunity to work with eBay's in-house design team on developing a new visual language for the brand.